Whenever a new viral video sensation hits the internet, it might seem a bit random and unpredictable.
Why, out of the 60,000 videos uploaded to YouTube daily, does this or that one become super popular? This video of the wedding couple dancing down the aisle is a perfect example. It has nearly 32 million views! Why?
Most videos on YouTube don’t get anywhere near 32 million views. I think most folks are lucky to get 1,000.
What makes a video stand out from the crowd? Dynamic Logic studied popular online videos and concluded that the acronym LEGS answered the mystery.
LEGS stands for:
To that list I would like to add:
- Something People Can Relate To
- Joy Inducing
Of course URSPCRTCJI doesn’t spell an easy to remember word, but I still think all those attributes go into viral video sensations just as much as the LEGS attributes.
For the wedding dance video REAL, JOY INDUCING, and SOMETHING PEOPLE CAN RELATE TO seem to me to be the characteristics that propelled it to 32,000,000 views!
If you are trying to manufacture a hit video, the hardest one of these attributes to include would probably be REAL.
No matter how much it is studied and quantified, there is no doubt in my mind that it’s not entirely predictable because let’s face it, RANDOM is indeed part of the equation!
But as a producer, it pays to know what common traits are found in popular videos. Then, you can make sure those traits are part of your video. Sorry that URSPCRTCJI is not as easy to remember as LEGS. You’ll just have to write it down I guess!
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