Marketing is no longer about merely selling a product, but about creating a long lasting relationship through an emotional experience. Consumers will forget facts and figures as quickly as you can spout them, but they will remember your brand if you can evoke laughter, pride, excitement, or even sadness or fright. The emotional direction you take is entirely dependent on your brand and message, but if you can emotionally ‘connect’ with your audience through a captivating story, then you are well on your way to marketing success.
Storytelling is truly the most important aspect of making video, but it is also the most difficult element for novices to grasp. Here are some tips for adding video storytelling elements to your next video marketing campaign.
Storytelling is the essence of video production, but it is also the last things most novice videomakers grasp. Here are some excellent storytelling examples in the form of video marketing shorts that you can use as examples to learn from.
Video editing is probably the single most powerful storytelling technique in the entire arsenal of techniques available to the filmmaker. Novice filmmakers tend to think of editing as a mechanics process. On one level it is, but in truth, the main purpose of editing is to refine the story for your viewers. The order of […]
Telling a great story with video in under 1:30 is always a challenge. EVIL WOMAN is the theme of this video. Using just a few shots, video creator Craig B. told a very distinct story about this very evil woman he met! Craig’s video was created for the WeVideo and Video Production Tips contest to […]
Do you want your video to stand out fro the crowd? One way to make your video more creative and appealing for audiences is to come up with some clever visual analogies that make your point instead of just relying on words.
Video shot with a wildly moving camera means one of two things: somebody got a new camcorder and they don’t have a clue how to operate it, or someone is attempting to be stylistic with the video making techniques. Here is an example of the latter.
Two examples of documentary style film making for you to emulate and learn from. These videos are both a common and staple format: profiling individual people and telling their story. Telling the story of an individual is the foundation, heart really, of most documentary style film making.
Want a fun Christmas treat that won’t pack on the pounds? Enjoy this award-winning Holiday Video Special produced by my third-year high school students.
Video storytelling relies on video sequences. What exactly is a video sequence?
Gain some perspective on how much video you need to shoot in order to edit together a high quality masterpiece.
The best videos tell a story. So how do you weave a story into a video production on a boring subject?