Are you ready to become a master visual storyteller? Film and video production is a magnificent and unique art form. To become skilled at it, the first step is to familiarize yourself with the many storytelling elements that you as a director will gather and weave together into a story that will entertain and inform. […]
Why Video Marketers Should Become Storytellers
Marketing is no longer about merely selling a product, but about creating a long lasting relationship through an emotional experience. Consumers will forget facts and figures as quickly as you can spout them, but they will remember your brand if you can evoke laughter, pride, excitement, or even sadness or fright. The emotional direction you take is entirely dependent on your brand and message, but if you can emotionally ‘connect’ with your audience through a captivating story, then you are well on your way to marketing success.
3 Ways to Better Implement a Story in Your Next Video Market Campaign
Storytelling is truly the most important aspect of making video, but it is also the most difficult element for novices to grasp. Here are some tips for adding video storytelling elements to your next video marketing campaign.
Short Marketing Videos – It’s all about the Story
Storytelling is the essence of video production, but it is also the last things most novice videomakers grasp. Here are some excellent storytelling examples in the form of video marketing shorts that you can use as examples to learn from.
A Video Editor’s Dilemma: To Delete or Not to Delete?
Video editing is probably the single most powerful skill to perfect if you want to tell a good story with video. Compared to all the other tasks needed to make a professional-quality video and using all the techniques available to the filmmaker, editing is where much of the magic happens. It’s the icing on the cake! […]
Video Storytelling-The Visual Analogy
Do you want your video to stand out fro the crowd? One way to make your video more creative and appealing for audiences is to come up with some clever visual analogies that make your point instead of just relying on words.
Video Production Techniques: Using a Moving Camera
Video shot with a wildly moving camera means one of two things: somebody got a new camcorder and they don’t have a clue how to operate it, or someone is attempting to be stylistic with the video making techniques. Here is an example of the latter.
Documentary Style Videomaking: Profiling People
Two examples of documentary style film making for you to emulate and learn from. These videos are both a common and staple format: profiling individual people and telling their story. Telling the story of an individual is the foundation, heart really, of most documentary style film making.
The Greatest Christmas Video Ever!
Want a fun Christmas treat that won’t pack on the pounds? Enjoy this award-winning Holiday Video Special produced by my third-year high school students.
Making Videos: The Sequence
Video storytelling relies on video sequences. What exactly is a video sequence?
Video Production: Storytelling
The best videos tell a story. So how do you weave a story into a video production on a boring subject?
Everybody Loves a Good Story! List of 15 Visual Storytelling Elements Used in Filmaking
Storytelling is the single most important element for a successful video. Here are some easy tips for weaving a story into your video…even if you really don’t have that great of a story!