Business Marketing with Video, High School Curriculum Film Studies, Storytelling, Video Production Tips

Character Marketing: Why So Many Advertisements Feature Branding Characters

Take a look at these eight marketing characters advertising national brands.  How many do you recognize? Do you know what product or company they represent? Every single time I showed pictures of marketing characters like this to my media students, 6-12, they instantly knew almost every single character  They knew both the character name and …

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High School Curriculum Film Studies, Teaching Video Production, Video Production Tips

Let’s Make a TV Commercial Using a Marketing Character!

Now that you have studied character marketing, it is time to come up with an original video commercial, featuring a character. YOUR ASSIGNMENT: Your assignment is to create and produce an original TV commercial using at least one character. Your commercial will promote a product using your character and established marketing techniques.   (You can make …

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