A good example of someone taking full advantage of Internet video to share something that simply can not be understood fully unless it is SEEN, is an artist by the name of Daniel Edlen. Two of Daniel’s videos are embedded here on this blog post as an example of using online video to create awareness for your product.
Daniel creates an incredible, unique collector’s piece that music lovers born before 1990 are sure to enjoy. He paints acrylic portraits of musicians on copies of their old vinyl LP records. The details are incredible. The pure white acrylic contrasts beautifully with the black vinyl.
Like I said, this is one of those things you gotta see to believe and what better way to do that than Internet video? Once someone sees Daniel’s videos, which give a behind-the-scenes look at his distinctive artwork, they’d be crazy to NOT want to check it out further.
Daniel produces time-lapse videos and uploads them to his own personal YouTube channel. The time lapse shows the development of his paintings and is set to background music of the particular artist he’s painting. Listen to The Doors doing “Break On Through” as Jim Morrison’s face evolves from a simple line painting to a full-fledged portrait.
Daniel says he uses about 25 different images for the videos, which last about two minutes. He edits using Windows Movie maker, the free software Bill Gates finally wised up and decided to offer free and pre-loaded on PC’s.
I guess this is the modern version of an artist setting his pictures out on the sidewalk for passers-by, only the audience is considerably more enormous. Daniel has taped into the amazing traffic of YouTube to get people interested in buying his art.
With online video, customers can zap your videos to all their friends. Try getting someone to haul a heavy artist’s canvas across the street!
Daniels says he gets into something like a meditative trance while he’s working, rocking out to whomever he’s painting onto his vinyl canvas. That shows in his final work.
“It’s a joy to do what I do, and when I write my blog posts, I often end up adding how lucky I feel that my passion allows me to touch people,” Daniel says.
See? Not only is producing Internet video FUN, (most of the time) it connects with your customer like nothing else can. Once they SEE it, their curiosity is piqued, their trust is heightened and they feel like they are your friend. Powerful stuff.
Daniel Edlen is definitely a good example of the power of Internet video and I certainly commend his efforts.
I hope this information inspires you to make awesome videos for the internet.
Lorraine Grula, Internet Video Gal