As a longtime video producer, I think online video interactivity is the most exciting advancement in the Video Production world in quite a while. Interactivity gives you the ability to add clickable links and other interactive hot zones right inside your video. In short, it turns your videos into a mini website that can travel! In the screen shot below, all the graphics and icons represent a clickable hot zone.
Online video interactivity turns your simple video into a multi-dimensional communication tool with amazing power we are just beginning to explore and understand.
Standard video is powerful enough; it’s the undisputed leader in communication effectiveness since the dawn of time. Compared to cave paintings, then verbal storytelling, then written storytelling, then printing presses, then radio then TV, TV wins. Hands down.
Adding interactivity on top of TV and video creates something new entirely. Something with greater reach, greater versatility and greater power. Anything with more power than TV is something worth knowing about, don’t cha think?
To use video interactivity effectively, you must first know what it is. Once you begin to grasp the depth of the WHAT, you can begin to experiment with the HOW. How best to use video interactivity to communicate your particular message?
The possibilities are endless, which translates into the opportunities are endless.
In order to stay in front of this evolving technology, Video Production Tips provides you with not only the free report inside the video up at the top of this post, but also an in-depth interview with Scott Broomfield, CEO and co-founder of Veeple dot com. Veeple is one of the leading providers of online video interactivity. I subscribe to their service and have now for several years.
The 30-minute video interview explores the question of what video interactivity is and how it is currently being used by the savviest online marketers.
UPDATE: VEEPLE IS NOW OUT OF BUSINESS AND THE INTERVIEW IS NO LONGER AVAILABLE
As this graph shows, adding interactivity takes the best communication tool ever, video, and astronomically increases its effectiveness.
Thanks for reading Video Production Tips.
Keep making video!