The latest and greatest thing to happen to online video is the ability to add active links and other interactive features right inside your video. Interactivity also allows you to embed documents like PDFs or Power Points as well as inserting an email “contact us” form.
Interactivity is really catching on and lots of people are talking about it. My favorite SEO expert, Nick Stamoulis, had an article on his blog today wondering whether links inside video will create more spam. Interesting question. As someone who has used a lot of interactivity in my videos, I told him I had not noticed any increase in spam at all.
Now I know they can get pretty sophisticated with this stuff, but the email address is actually buried fairly deep inside the interactivity so it might be difficult for spammers to extract. When I add my email address inside of a video, it is only one of about six different bits of info inside the single interactive spot.
Even if links inside video does result in a bit more spam, the benefits derived in terms of increased sales and conversions makes it worth it. Research shows that on average, interactive spots inside of a video result in a 24% click through rate. That’s the average. One guy got an unbelievable 63%.
Video Interactivity adds incredible functionality to your online videos!
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