As strange as this might sound, the key to making money at video production is NOT to get a job at a TV station or with a production company that feeds basic cable shows. Generally speaking, they don’t pay beans except to the on-air talent.
If you want to work yourself to death and be poor, then by all means go apply at your local TV station or run off to Hollywood to work for the big boys. The big boys are rich, but you’ll never be if you follow that route.
If you want to make money using video production, there are lots of different ways, some more appealing than others. Wedding videographers can make good money in a decent market. Other services creating videos for various clients an also do well.
All businesses using the internet can benefit from using video online. Whether it is to communicate in a more personal way with their customers or demonstrate their products, online video communication is adaptable to any niche in a variety of creative ways.
With the opportunities available today online, one very enticing way for many people is to make a unique and compelling video and distribute it yourself.
Internet distribution makes this more possible, however, let’s not get stars in our eyes. The competition is fierce to say the least. Having said that, I feel it is doable, especially if your video serves a needed purpose.
Where to Begin?
Producing a video product always begins with an evaluation of purpose.
What is the purpose of this video?
Is it to demonstrate a product? Educate the masses? Educate just a small group in a specific niche? Attract publicity?
Evaluation of purpose is followed by brainstorming the best way to achieve that purpose. Should you create a talking head video? Produce a talk show? Maybe a documentary style video is in order.
If you’ve never done video before, you might find the task of producing a video product overwhelming, so I would suggest outsourcing. Unless you choose an extremely easy style and keep it simple, outsourcing might very well be a great idea.
People will buy a video product before they will buy the same information distributed in book format. Video is easier to watch and easier to assimilate the info. Plus, there’s nothing that beats the ability of video to communicate. A product demonstration on video beats the pants off written instructions.
From a marketing standpoint, a video product is one of the best products you can produce. Whether you sell the video or use it as a lead generation, video production can add to your bottom line.