Here are video thoughts to promote a thankful attitude on this Thanksgiving Day.
I am thankful for all my readers and the opportunity to share my passion of online video making techniques! I hope this holiday season finds you well and happy.
Before I head out for the turkey and pumpkin pie, here are some Video Production Tips. Lots of people ask me how to come up with content for videos. The video above demonstrates easy techniques for creating emotionally-driven videos people will enjoy watching even if you don’t have a clue.
USE FAMOUS AND ENTERTAINING QUOTES
Quotes, famous or otherwise, offer one of the simplest ways to create video content. They’ve proven to be popular and evergreen. There are a zillion to chose from and so many good compilation lists that finding quotes you like is fast, easy and endless.
Video featuring quotes have proven quite popular on sites like YouTube. I think that is because quotes can be extremely uplifting, giving a sense of the familiar, wise and comforting. That fosters a joyous attitude that’s easily shared via video. Who doesn’t want an uplifting boost? A short, cheerful uplifting video inspired by the wisdom of quotes is a universal winner.
Music is essential for a video like this. The more dramatic and compelling the music, the more of an impact the finished piece will have on audiences.
That brings up a thorny issue. From a creative standpoint, you might want to copy your favorite popular song and use it as the backbone for your video. Unfortunately for your creative spirit, copyright laws prohibit that. Yes, tons of people get away with it. That’s a personal choice. I do not criticize. Heck, if I ran the world, the record companies would use the power of viral marketing instead of fighting it and you would be free to make simple online videos out of popular music. But hey, I do not rule the world.
Since I am an online video professional, I would be an easy target should the record companies decide they want someone to make an example out of. Therefore, I use royalty free music. For this video I selected a soothing tune called, Gentle Harp. The original ran one minute long and I looped it to make it closer to two minutes.
Honestly, although I liked the Gentle Harp royalty free music, I added the narration because the music was not strong enough by itself. Where’s Celine Dion when you need her? Oh yeah, we talked about that already. Lyrics would make a music selection stronger but royalty free music generally is instrumental.
I chose scenic shots as the video to go with the quotes. It’s all royalty free that I downloaded from Footage Firm. Footage firm is one of my favorite sites to get high quality, yet inexpensive royalty free video clips.
Footage firm has helped me build a library of excellent footage while saving a small fortune in production costs.
When editing the video, I simply combined all of the elements.
- Scenic generic video clips
- Quotes presented as words written out on the screen.
- Quotes presented as a voice track
- Music looped to double time
The entire video took about four hours to edit. I established patterns for font selection, colors, pacing and displaying the video clip. All the words were generated within my editing program. (I use Final Cut.) I shrunk each video clip and gave them a very soft edge and placed it on top of a white background.
My goal was to make the finished video flow at a good pace. Fast enough to keep people watching, yet slow enough to convey a sense of peacefulness and to give people time to grasp all of the elements. A viewer needs some time when there are both images and words on the screen.
The visuals of the scenery are gorgeous, BUT, they might actually interfere with the viewer’s ability to absorb the quotes since it creates a lot to look at. That is another reason why I thought the voice track was necessary. The voice track took the burden of reading the quotes off the viewer and onto me, the producer. People do not really want to read when they watch video!
On thing I noticed is that some of the most popular quote videos on YouTube actually have no visuals other than white letters on a black background. That’s awfully simple, but sometimes simple is best. What do you think?
I hope this video post finds you feeling as thankful for the things in your life as I do in mine.
Thanks for reading VPT!