Also, listen to what other people are saying. You can use their sound to add a narrative. Listen as they speak and keep the camera rolling on a usable shot as long as they’re saying something interesting.
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Storytelling
To hone the creative skills needed to be a master visual story-teller, it’s easiest to begin with simple visual drawings. No expensive equipment needed! Beginning Film School students are usually given assignments using simple still pictures.
...You put a guy with slicked-back hair and tattoos in a leather jacket, have him pull up on a beat-up motorcycle, and that just screams, “No good wandering Romeo,” don’t ya think?
...If you want awesome video of your lead singer walking along a mystical, foggy, steaming river with dramatic orange lighting, you have three basic choices. Find such a river, find footage of such a river, or re-create it yourself.
...The mark of a professional-looking video is consistent technical quality. If a pro can’t get the lighting right, they’re fired. Pros train to get the technical stuff right, then they go on to learn the art of visual story-telling. The viewer gets absorbed in the story and the professional gets another paycheck.
...No matter what type of video you’re making, the first step is ALWAYS to consider your audience. WHO is the video intended for and WHAT do you want them to get out of it? The answers to those two questions will determine most everything else.
...As you train yourself to be a visual story-teller, you will begin to automatically think about what kind of visual and audio components will convey the emotions, mood, facts and information you wish to impart on your audience.
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