Marketing is no longer about merely selling a product, but about creating a long lasting relationship through an emotional experience. Consumers will forget facts and figures as quickly as you can spout them, but they will remember your brand if you can evoke laughter, pride, excitement, or even sadness or fright. The emotional direction you take is entirely dependent on your brand and message, but if you can emotionally ‘connect’ with your audience through a captivating story, then you are well on your way to marketing success.
Call for entries for the annual BlueCat beginner’s screenplay competition. If you have a movie script you’d like to be seen, now is the time to get it ready for this years’ contest.
Storytelling is truly the most important aspect of making video, but it is also the most difficult element for novices to grasp. Here are some tips for adding video storytelling elements to your next video marketing campaign.
Storytelling is the essence of video production, but it is also the last things most novice videomakers grasp. Here are some excellent storytelling examples in the form of video marketing shorts that you can use as examples to learn from.
Interviewing people is one of the most common video storytelling elements. Here are some tips from longtime pros on how to create awesome talking head shots when interviewing people for your video project.
Video editing is probably the single most powerful storytelling technique in the entire arsenal of techniques available to the filmmaker. Novice filmmakers tend to think of editing as a mechanics process. On one level it is, but in truth, the main purpose of editing is to refine the story for your viewers. The order of […]
Discover simple ways to write effective video scripts for marketing and online video presentations. Download fill-in-the-blank script templates and see lots of examples you can copy from. Imitation is the sincerest form of flattery!
Music always spices up a video! It’s one of the best and easiest elements to add to video you’re making. Here’s a post about a wonderful resource with great variety and unbeatable prices. Free if you give credit and a backlink!
Telling a great story with video in under 1:30 is always a challenge. EVIL WOMAN is the theme of this video. Using just a few shots, video creator Craig B. told a very distinct story about this very evil woman he met! Craig’s video was created for the WeVideo and Video Production Tips contest to […]
Do you want your video to stand out fro the crowd? One way to make your video more creative and appealing for audiences is to come up with some clever visual analogies that make your point instead of just relying on words.
Here is an example of a squeeze page video that features lots of heart-tugging emotion plus a distinct call to action. The most effective videos tug the emotional heart strings!
Get ideas for your own videos with this post dissecting and analyzing an original comedy video produced by High School Video Production Students. The Valentine’s Day Romantic Comedy video from a “Life is Weird” perspective is quite cute, but suffers from pacing issues.