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Character Marketing: Why So Many Advertisements Feature Branding Characters

by Internet Video Gal on 03/08/2019

Take a look at these eight marketing characters used to advertise national brands.  How many of them do you recognize? Do you know what product they represent? Every single time I showed pictures of marketing characters like this to my media students, they instantly knew almost every single character  They knew both the character name […]

Categories: Business Marketing with Video, High School Curriculum Film Studies, Storytelling, Video Production Tips     Tags: advertising characters, branded characters, character marketing, characters tv advertising, charlie the tuna, energizer bunny, how to make a tv commercial, how to make a video commercial, jolly green giiant, Michelin Man, Mr. Clean, pillsbury doughboy, ronald mcdonald, tony the tiger, tv commercial characters

Bring Out Your Inner Steven Spielberg!

image to represent storytelling

Do you worry that the videos you make lack pizzazz? Are your videos just not getting the results you had hoped for? Well that problem ends today, FOR FREE! Chances are, it’s because your videos lack the essential element of storytelling. Storytelling is what engages your viewer, keeps them watching and makes them care about […]

The Unique Art of Visual Storytelling

image to represent storytelling

Are you ready to become a master visual storyteller? Film and video production is a magnificent and unique art form. To become skilled at it, the first step is to familiarize yourself with the many storytelling elements that you as a director will gather and weave together into a story that will entertain and inform. […]

Why Video Marketers Should Become Storytellers

by Internet Video Gal on 06/24/2015

hollywood sign

Marketing is no longer about merely selling a product, but about creating a long lasting relationship through an emotional experience. Consumers will forget facts and figures as quickly as you can spout them, but they will remember your brand if you can evoke laughter, pride, excitement, or even sadness or fright. The emotional direction you take is entirely dependent on your brand and message, but if you can emotionally ‘connect’ with your audience through a captivating story, then you are well on your way to marketing success.

Categories: Storytelling     Tags: marketing videos story telling, storytelling in marketing, storytelling with video marketing, video storytelling

Beginner Screenplay Competition

by Internet Video Gal on 05/27/2014

script for movie

Call for entries for the annual BlueCat beginner’s screenplay competition. If you have a movie script you’d like to be seen, now is the time to get it ready for this years’ contest.

Categories: Storytelling     Tags: beginner screenplay competition, blue cat screen play competition, bluecat screenplay competition, movie script competition, screenplay competition

3 Ways to Better Implement a Story in Your Next Video Market Campaign

by Internet Video Gal on 02/03/2014

earth and lap tops

Storytelling is truly the most important aspect of making video, but it is also the most difficult element for novices to grasp. Here are some tips for adding video storytelling elements to your next video marketing campaign.

Categories: Business Marketing with Video, Storytelling     Tags: effective video marketing, video marketing storytelling, video marketing techniques, video production techniques, video storytelling

Short Marketing Videos – It’s all about the Story

by Internet Video Gal on 01/27/2014

periodic table

Storytelling is the essence of video production, but it is also the last things most novice videomakers grasp. Here are some excellent storytelling examples in the form of video marketing shorts that you can use as examples to learn from.

Categories: Business Marketing with Video, Production Companies, Storytelling     Tags: best video marketing, doug broomfield, effective video marketing, making effective video, marketing video shorts, storytelling video, video storytelling, video storytelling techniques

How to Shoot an Awesome Video Interview

by Internet Video Gal on 11/18/2013

video production crew

Interviewing people is one of the most common video storytelling elements. Here are some tips from longtime pros on how to create awesome talking head shots when interviewing people for your video project.

Categories: Storytelling, Video Production Tips     Tags: how to shoot video interviews, professional quality video production, talking head video, video interviews

A Video Editor’s Dilemma: To Delete or Not to Delete?

by Internet Video Gal on 08/12/2013

munchkins wizard of oz lollipop guild

Video editing is probably the single most powerful skill to perfect if you want to tell a good story with video. Compared to all the other tasks needed to make a professional-quality video and using all the techniques available to the filmmaker, editing is where much of the magic happens.  It’s the icing on the cake! […]

Categories: Storytelling, Video Editing     Tags: how to edit video, video editing methods, video editing techniques, video storytelling, wizard of oz movie

Video Storytelling and Scriptwriting

by Internet Video Gal on 07/11/2012

Discover simple ways to write effective video scripts for marketing and online video presentations. Download fill-in-the-blank script templates and see lots of examples you can copy from. Imitation is the sincerest form of flattery!

Categories: Storytelling     Tags: download script templates, downloadable scripts, fill in the blank scripts, how to write a video script, video marketing scriptwriting, video scriptwriting

Video Storytelling-The Visual Analogy

by Internet Video Gal on 08/25/2011

video iterview

Do you want your video to stand out fro the crowd? One way to make your video more creative and appealing for audiences is to come up with some clever visual analogies that make your point instead of just relying on words.

Categories: Best of..., Storytelling     Tags: Storytelling, video storytelling, visual analogy, visual storytelling

Squeeze Page Video Storytelling

by Internet Video Gal on 02/14/2011

heart

Here is an example of a squeeze page video that features lots of heart-tugging emotion plus a distinct call to action. The most effective videos tug the emotional heart strings!

Categories: Business Marketing with Video, Storytelling     Tags: how to write a video script, online video marketing, sales page videos, squeeze page video script, squeeze page videos, video marketing, video scriptwriting

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