Take a look at these eight marketing characters used to advertise national brands. How many of them do you recognize? Do you know what product they represent? Every single time I showed pictures of marketing characters like this to my media students, they instantly knew almost every single character They knew both the character name […]
Do you worry that the videos you make lack pizzazz? Are your videos just not getting the results you had hoped for? Well that problem ends today, FOR FREE! Chances are, it’s because your videos lack the essential element of storytelling. Storytelling is what engages your viewer, keeps them watching and makes them care about […]
Are you ready to become a master visual storyteller? Film and video production is a magnificent and unique art form. To become skilled at it, the first step is to familiarize yourself with the many storytelling elements that you as a director will gather and weave together into a story that will entertain and inform. […]
Marketing is no longer about merely selling a product, but about creating a long lasting relationship through an emotional experience. Consumers will forget facts and figures as quickly as you can spout them, but they will remember your brand if you can evoke laughter, pride, excitement, or even sadness or fright. The emotional direction you take is entirely dependent on your brand and message, but if you can emotionally ‘connect’ with your audience through a captivating story, then you are well on your way to marketing success.
Call for entries for the annual BlueCat beginner’s screenplay competition. If you have a movie script you’d like to be seen, now is the time to get it ready for this years’ contest.
Storytelling is truly the most important aspect of making video, but it is also the most difficult element for novices to grasp. Here are some tips for adding video storytelling elements to your next video marketing campaign.
Storytelling is the essence of video production, but it is also the last things most novice videomakers grasp. Here are some excellent storytelling examples in the form of video marketing shorts that you can use as examples to learn from.
Interviewing people is one of the most common video storytelling elements. Here are some tips from longtime pros on how to create awesome talking head shots when interviewing people for your video project.
Video editing is probably the single most powerful skill to perfect if you want to tell a good story with video. Compared to all the other tasks needed to make a professional-quality video and using all the techniques available to the filmmaker, editing is where much of the magic happens. It’s the icing on the cake! […]
Discover simple ways to write effective video scripts for marketing and online video presentations. Download fill-in-the-blank script templates and see lots of examples you can copy from. Imitation is the sincerest form of flattery!
Do you want your video to stand out fro the crowd? One way to make your video more creative and appealing for audiences is to come up with some clever visual analogies that make your point instead of just relying on words.
Here is an example of a squeeze page video that features lots of heart-tugging emotion plus a distinct call to action. The most effective videos tug the emotional heart strings!