Have you ever heard films or TV shows referred to as “moving pictures, or motion pictures?”  Maybe, maybe not, but it helps to know the meaning behind the term if you want to learn how to make videos yourself. When film was first invented, people were absolutely enthralled with the magic new technology, so “moving

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Final Cut Pro 10 is still a popular video editing program after being in the market for over a decade.  Honestly, I’m shocked.  It seemed like the worst marketing debacle since New Coke at the time, which was June, 2011. FCPX introduction was met with outrage by most of the professional video editing community, which

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Video Storytelling: How To Make Any Story Your Own. .CAMP – More than boxing from Lewis Masei on Vimeo. Video Storytelling Explained It’s a tale as old as time: a father lovingly passes down wisdom to his son, which then defines the son’s life.  How many creative ways do you think this beautiful story has

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Projects For Beginning Film Maker One of the skills you need to develop to create professional-quality videos is the ability to think visually. Instead of words, you communicate using pictures. What visual cues can you – as the film director – show the viewer so he or she “gets” it?  Here are sone of the

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Documentary filmmaking is a subcategory of film and video production where the production crew creates a work of journalism rather than a fictional movie. Instead of making up fictional characters and creating a world of make-believe, the documentary filmmaker’s job is to document real life and real people by accurately and fairly telling their stories.   Journalism

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Take a look at these eight marketing characters advertising national brands.  How many do you recognize? Do you know what product or company they represent? Every single time I showed pictures of marketing characters like this to my media students, 6-12, they instantly knew almost every single character  They knew both the character name and

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Now that you have studied character marketing, it is time to come up with an original video commercial, featuring a character. YOUR ASSIGNMENT: Your assignment is to create and produce an original TV commercial using at least one character. Your commercial will promote a product using your character and established marketing techniques.   (You can make

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Computers completely revolutionized video editing. Before computers, video editing was more expensive and much slower.  It took a whole roomful of high-dollar machines if you got into big-budget production.  Simple productions like news used less expensive edit systems that could only do cuts, so lower-budget productions had to do without any special effects. The skills

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BUILDING CHARACTERS FOR AN ORIGINAL MOVIE OR TV SHOW Interesting and unforgettable characters are probably the single most important element for any audience to enjoy a movie.  People like stories about other people, so any good movie or TV show needs to start with fascinating, well-rounded characters audiences will relate to and enjoy watching. How

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The soundtrack is extremely important in film and video production. Filmmaker John Montana discusses how he choses music for his short films.

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