ONLINE VIDEO MARKETING
Flashy videos sell better than boring videos.
That might sound silly and obvious, but as a video producer, you always have to question what the audience will respond to so you can deliver.
Should you spend extra time and money creating flashy graphics or just settle for the cheap and easy plain ones?
During my many years as a video producer, I spoke with hundreds of clients, bosses, co-workers and viewers of all stripes about what they liked or didn’t like about a particular video. I’ve evaluated hundreds of finished video projects, often revamping them to make them better.
All that experience taught me that flashiness is what most impresses people when the video is short. In fact, I was often disappointed to realize how flashiness seemed to work irrespective of any other attributes the video had. Personally, I always favored high quality, in-depth content. Well… I had to learn that most people don’t, which is why American Idol has more viewers than a PBS documentary on fish eggs.
Relevant side note:
(Me, I’d be gazing at the fishies, all fascinated with the marvels of nature. I’ve never wasted as much as two minutes watching American Idol. See, I keep telling ya’ll I’m really just a nerd. Do you finally believe me?)
A good “story” is always essential, particularly the longer a video gets. For example, a movie can be extremely flashy but will probably still bomb at the box office if the plot is a snoozer. But it’s also true that the shorter the video gets, the more flashiness is a good substitute for “story.”
Flashiness gives people the impression that the video is expensive and high quality. If they think that, they are almost guaranteed to perceive that the information contained in the video is accurate. That fact never ceases to amaze me. (Am I the only person on the planet who is NOT impressed when a product brags that it is “seen on TV?”)
Flashiness also keeps people entertained. Whizz-bang graphics and spectacular visuals help keep people awake and attentive to the screen. Sound effects and music help do too.
SO USE THEM!!!!!
Back when I freelanced as a video producer in the Nashville, TN market, I got to the point where every video I did was moving, shaking and jiving virtually every single frame because that’s what people wanted. It made them believe my videos were sophisticated and valuable.
Honestly, I got a little tired of playing that game but I got used to it after a while.
As I design my premade, customizable squeeze page videos that I ma going to sell at Video Marketing Express, I keep this lesson learned in mind. I am pleased to say that these suckers rock folks! Every one is visually spectacular to the max. I’ve piled incredible visual elements onto other incredible visual elements and combined them with awesome music and sound effects. Here is a video with some examples.
If you’ve got a second, go check them out and see what you think. Drop me an email with your compliments AND complaints at VideoProductionTips@gmail.com.
Flashy videos like these immediately capture people’s attention. It’s impossible not to get absorbed in it because FLASHY VIDEO WORKS!
Guaranteed.
Thanks for being a subscriber!
Lorraine Grula
Internet Video Gal
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