No one doubts the power of online video marketing.
Of course the question: “What is the best and most effective way to do online video marketing?” is forever evolving.
The answer can only come from testing, trial and error of course. In order to minimize the “error” factor, Eye View dot com tests the video marketing campaigns they create and are generous enough to release their findings so all of us can learn.
http://www.eyeviewdigital.com/video-marketing-quiz-10.htm
That’s a link to a video marketing quiz they posted which I found to be quite fascinating plus a lot of fun.
You can watch the video examples they tested, make your predictions, and then see which video solution actually worked better. I took the test twice in order to get a perfect score. I must confess I was surprised to no end by the arrow test!
The biggest take away message for me was don’t be afraid of auto play videos. When they split tested a landing page with an auto play video against a still image, the video CREAMED the still image.
The landing page with the video was 85% more effective at converting visitors. 85% higher conversions!
So, if anyone needs any more convincing that video marketing online is the greatest opportunity ever, give them that stat and watch their jaw drop.
Go take the quiz yourself. You’ll learn something and have a lot of fun at the same time.
Thanks for reading VPT
Lorraine Grula
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