Online Video Marketing: Does it Work?
By Internet Video Gal in Business Marketing with Video, Video Production Tips
If you are marketing your online business, no doubt you have heard that video should be part of your strategy. But does online video marketing really work? Is it worth the trouble?
Research from the marketing giant Marketing Sherpa confirms that the vast majority of people who have used online video as a business tool are satisfied and will use it again. Some acknowledged that the results were not as positive as expected, but they felt optimistic that with a few modifications, future online video campaigns would fare better.
Only a tiny percentage, 5%, said they were NOT satisfied with online video marketing. 95% were satisfied to one degree or another. That’s incredible. Very few things in life are that overwhelmingly positive.
BREAKDOWN OF RESULTS
57% said the were definitely satisfied, 9% fell into the “sort of satisfied” category and 29% said they just were not sure. They were optimistic, but were having a hard time quantifying the results. That would indicate there’s a lot left to learn, but the basic question of, “Does online video marketing work?” can be answered with a definite YES!
Online video marketing is new and people are still trying to figure out the best ways in which to use it. Opinions vary and new methods are being devised all the time.
We at video production tips are firm believers in the power of video. To us, the question has never been, “Does video work?” Of course it does. We know video works better than any other medium. The question is, “How do I make it work for me?”
It is our mission to help you answer that question and devise a online video marketing strategy that will work for you.
Stay tuned!
Thanks for reading Video Production Tips
Lorraine Grula
Internet Video Gal
Video Production Tips Product and Service Recommendations:
If you want a comprehensive course in online video production, we HIGHLY recommend Web Video University.
If you are looking for wide distribution on the web for your video with the least amount of trouble, we HIGHLY recommend Traffic Geyser.
If you are looking to buy or research video production equipment, we recommend the largest video equipment supplier on the planet, B&H Photo.
If you are looking for general online video marketing advice and products, (including royalty free music) we recommend Mike Stewart.
If you are looking for easy, automated video editing, we recommend Animoto.
If you are looking to buy royalty free animation, we recommend Anistock.
If you are looking for advice on traffic generation and blog marketing, we recommend Blog Success.
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