Interactive video just got a new look with the Interactive Video Browser Bar from Veeple.
I added the Interactive Browser Bar with four buttons to the top of this video about the New Tek VT5. The interactive browser bar looks sleek and classy IMHO. Better than that, it adds a highly-converting form of monetization to my video and extends my social network/customer service to all viewers.
For this particular post, the video about the New Tek VT5 is primarily just a vehicle to demonstrate the new look of the interactivity.
I have several other posts on this blog describing the features, specs and benefits of the New Tek VT5, which is a computer based desktop video production studio system you can use to equip a mobile production van or a TV production studio. It’s fantastic, go check it out. But now let’s talk video interactivity.
If you read this blog often, you know I am a BIG fan of video interactivity. Adding interactivity is advantageous for both me as the video producer and for any viewers who choose to watch.
Advantages of Video Interactivity
For the video about the New Tek VT5, the interactivity is tied with a hefty commission. There are two affiliate links to the product that appear as unobtrusive, but still obvious clickable links.
Research done by the Veeple company shows that clickable links placed inside a video such as my two affiliate links will get significantly higher engagement rates than standard ads placed off to the side. The improvements can be quite dramatic. Some Veeple customers have demonstrated conversion rates as high as 70%. I’ve never gotten that high, but I have gotten up in the 30-40% range.
In addition to better-converting forms of monetization, the interactivity also allows me to give viewers additional information about the VT5 plus easy ways to email or follow me on Twitter.
In short, video interactivity gives me more diverse, creative ways to communicate and monetize. It gives viewers more control, choices and options. The classic win-win.
A More Fully Functioning Communications Vehicle
In a sense, adding interactivity to a video is like turning it into a complete website, or at least a complete web page. The interactive video can travel, a step beyond just sitting on one domain name trying to attract an audience.
The interactivity functions as both links to the rest of the net and as a repository for products like PDFs and Power Point Presentations.
Adding links inside of your video that viewers can click to travel to other sites blends together your message, your sales funnel, your customer service, your social networking, or any part of the web you wish.
Where Do I Get Interactivity?
The service I use to provide interactivity for all my videos is Veeple. Veeple is extremely easy to use and provides a very affordable, unique, all-in-one video hosting solution.
Veeple recently created a new look for the same functionality they have been promoting and developing for the past few years. The new look is called the Interactive Video Browser Bar. (IVBB)
They did not eliminate the “old” look and the VT5 video in this post contains both. Each look has advantages.
The IBVV displays the interactive buttons as a row across the top, just like we’ve all come to expect from computer task bars and browser bars of all types. The “old” look was more scattered and did not resemble anything quite as familiar.
Making the interactive buttons look like something we’re all more familiar with helps viewers know intuitively how and why they should use the buttons.
Anytime people can behave naturally and comfortably, with a sense of familiarity of the process they are going through, it will help minimize confusion thereby increasing the likelihood of a positive outcome.
In other words, more scores for the bottom line. 
The Interactive Video Browser Bar creates functional and impressive looking interactive links for your videos. To try out this innovative service yourself, sign up for a free trial at Veeple.
Related posts:
