Posting video online is one of the best ways to get Google’s love and attention. This has been true for a while, but apparently is becoming even more so as Google evolves its search engine.
According to an article by Steve Baldwin in Media Post Publications, the newest tweaks in the Google algorithm gives even more emphasis to video in search results.
Steve tested this himself by comparing what Google calls its “next-generation infrastructure,” code-named Caffeine, against what is currently being used.
(Do you think the brainiacs working on this were inspired by their love of Java?)
Steve noticed that the single biggest difference in Caffeine seems to be that video now usurps still images in catapulting a webpage to the top.
The obvious take-home message here is that whenever possible, use video on your site to get more Google love.
Tag that video carefully with search-heavy keywords. Title it well. This means make your title keyword heavy, but also VERY direct. “Growing Tulips” would be a much better title than, “Beautify Your Yard with Nature’s Most Gorgeous Blooms,” even though the second title could be seen as more creative.
Please do not get me wrong, I am a big fan of creativity, but when it comes to titles for your video, direct and specific will get better results. Even before the days of search engines, media research showed that viewers much preferred titles that were direct and to-the-point.
At this point in time, the actual contents of the video can not be read by any search engine. Just the title, the length, and the file format are read. Tags and accompanying copy are used to decipher what’s in the video too. So, you might try taking your video, dragging out the ending title or credits by ten seconds, converting it to a different type of file, changing its name, and re-uploading it as an entirely different video. Traffic Geyser, the paid video distribution service, makes this really easy by converting the video for you and sending it out at a different time. Another one of the many reasons why I love Traffic Geyser.
They keep saying that eventually, the engines will be able to know EXACTLY what is in the video, word for word and shot for shot. Well, that’s asking a dang lot of a machine. Someday it will happen, but it will not be tomorrow so personally, I ain’t gonna sweat it.
Online video is barely in the toddler stage. Continued growth is guaranteed. So if you can get on board NOW, and produce some videos and get them online, no doubt your efforts will be rewarded for many years to come.
Thanks for reading Video Production Tips.
Lorraine Grula
Internet Video Gal
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10 Comment(s)
By Kim on | Reply
So does this also mean that the video needs to be uploaded to your server where your website is hosted? Or can you host your video on YouTube (or equivalent) and embed it on your site.
Which is better?
By Internet Video Gal on | Reply
Hi Kim.
Incredibly good question.
I do not know too many people who actually host their video on the same server as the rest of their website. I know some people who run their own servers who do it but generally, people have the video on another server and have it embedded on their site. So probably a slightly better question would be is it better to have it hosted on you tube and embedded on your site, or hosted somewhere else and embedded on your site. You tube alone pulls a lot of weight, so I would tend to think that might help. However, there are drawback to relying on you tube alone. I have my videos all over the web, so if You Tube ever decides to pull the free plug, I will not be up the proverbial creek.
I would also say that as long as the video always leads back to your site, that would have you covered no matter where it is hosted. I personally have some videos on you tube and they are also on my site. On my site, they are accompanied by a lot of text copy that helps google not only find it but like it more too. Whether the you tube version comes up or the one on my site depends on how specific I am with my keywords.
I hope that helps. I will keep your question in mind as I further research this issue.
Thanks!
Lorraine
By Kevin on | Reply
I would bet money that videos on youtube have more pull than those on your own site, or other sites, since Google owns youtube. I used to post my videos all over the place, including my own site, but realized that with only 1 video out there (on youtube for example), your view count increases dramatically. Make sure you always include a link back to your site.
Adobe Premiere Pro CS4 already has the ability to automatically translate any dialogue spoken in a video clip to a text format, so I doubt it will be long before Google incorpoates that into it’s search engine.
By Kim on | Reply
I also like to embed other people’s videos on my blog. I will do a summary of what the video is about and provide a link to their site (if they have one). If it’s good enough to show on my site, I definitely feel that they deserve the credit for creating the video.
So it helps them as well as gives me great content. I do realize that they have control and can disable the embed… and that is OK.
So… I’m just wondering how google feels about that.
By Internet Video Gal on | Reply
Hi Kevin.
Great thoughts, thanks. I think you are right about google giving more weight to videos on you tube than videos coming from anywhere else. Not just because they own it, but because You Tube controls 42% of the total online video market. The closest competitor is Viacom Digital that is an incredibly distant second place with only 3.8% of the audience. Microsoft sites combine for 3%. Those figures just came out from comScore Video Matrix. You Tube is the 10 million pound gorilla! So no doubt they give it authority for both reasons.
I am sorry but do not fully understand what you mean when you say with only one video, your views increase. Could you please elaborate? Are you saying it becomes a duplicate content issue or something? From my experience, one video is likely to fall thru the cracks since You Tube gets 60,000 uploads a day.
I have worked with some voice recognition software that was supposed to be hot stuff and it SUCKED. I found it virtually worthless. It claimed a 95% or so accuracy rate but I never got it above 50% because I was trying it with standard speech and not dictation. You had to pamper it like crazy and it only recognized one voice that it had been trained for. And that voice had to be very slow and articulate perfectly. With the vast differences in speech and voice patterns, I do not think they will ever be able to make any quality voice recognition software that will be able to accurately handle any voice that gets thrown at it. Hell, human ears often can not recognize slang, accents, twangs and variable pacing. Not to mention poor recording quality or multiple audio sources at once, such as voice + music. Now certainly they will be able to progress way beyond the software I am describing, but not to the point where it is truly accurate for all voices that are present in a video.
I have not actually worked with Adobe Premiere Pro 4, but honestly, I’d have to see it to believe it. How well does it do? I bet the farm that it has the same inherent flaws as the software I described. One voice, train it for that voice, and make sure the voice remains consistent. Computer software by its very nature needs consistency.
I dunno. Technology can do some amazing things. But I have been waiting for software to translate speech into text since before computers were even common. I think I will be waiting a while longer, but it’d sure be nice to finally have it! So I hope you are right and I am wrong!
Thanks for the input.
Lorraine Grula
By Internet Video Gal on | Reply
Hi Kim.
I sometimes embed other peoples videos too because there are a lot of great videos out there.
I think Google would consider that a compliment to the video and would look upon it somewhat like they do a back link to another site. If I link to your site, I am giving my vote of approval to it. Since you embed the video, you consider it quality and google respects your opinion. The video would be considered popular the more it spreads around and the originator of the video would get some points. Since videos are not generally mass-distributed in the same way articles are, I would not fear a duplicate content issue as the person doing the embedding.
Google realizes that folks online today WANT video. The vast majority of people would rather watch a video than read text. I definitely think google recognizes that and gives sites with video extra points for having video content, whether they produce it or not.
By Theresa Croft on | Reply
As always, excellent content! I must say I come back here often and glean such great content. I’ve heard and read this about Google. Seen the results even with videos using Traffic Geyser.
Awesome stuff!
By Internet Video Gal on | Reply
Hey Theresa.
Thrilled to hear that you have had good results with Traffic Geyser! I love TG. Saves so much time.
TG can re-convert your videos into a new format too and send them out under a different name at a later time. That effectively doubles your video saturation.
Thanks for reading my blog! Always love to hear that people are getting good info from it!
Lorraine
By Keith on | Reply
Hello,
Lorraine I read above you put other people’s video on your site. I am also in the process of making a Video site and I must say that is a very good idea.
If you would concider visiting my site and seeing what you could use I would be more then happy to help out. I have 107 different video’s all clean (no funny business) made in Johannesburg in the longest one is about 1 min.
Many Thank’s,
Keith William Barton
By Internet Video Gal on | Reply
Hi Keith.
Please email me directly at videoproductiontips@gmail.com
Thanks
Lorraine