Video email is finally coming of age. Sending video out via email to a large quantity of people has proven to be a video marketer’s bugaboo challenge.  Video files are too humongous for starters.

Plus, video files are tops on the list of files types to block for security reasons.

Autoresponder services like Aweber won’t touch video email.  They experiment around with it then say, “not now.”

Big waves were stirred when Google announced the ability to send You Tube videos easily through gmail, but when you get past the marketing hype, the service is not very practical since it is so limited.

Here’s what Aweber advises on that….

Sounds Like a Lot of Obstacles – Can You Really Use This to Send Video Emails (Now)?

For most people, probably not yet. The fact that it’s only Gmail, and only YouTube, and only for people who have turned on the YouTube previews in Labs means most of us can’t reach more than a tiny fraction of our subscribers like this just yet.

WHAT TO DO????

Lucky readers of Video Production Tips get to discover all about the easiest way to send video emails imaginable.

CoVideo Video eMail.

Everyone who examines the CoVideo email platform is incredibly impressed with it.  Impossible not to be IMHO!

I am working with the CoCideo folks to produce promotional and training videos for their services.   Today’s post features the video I created to describe their basic video email service.  It’s a fantastic service and it would not be hard at all to carry on for about 30 minutes about it.  BUT, I can’t do that, of course.  Thirty minutes is way beyond what most people would be willing to sit through.

My solution for that is to make a series of videos.  Each one can be short and focused.  This one is the overview.   IMHO, the overview is the single most important video and better be compelling or the rest might not matter.

The overview is for a very broad audience and is probably their first exposure to the product.

This means the video needs to be comprehensive but still short.  Keep it short by “saying” as much as you can with each and every element you use.  Use your video to say it so your narrator doesn’t have to.

In making this video, I let the script verbally describe the overview big picture.  Then, I concentrated on visually highlighting the service and templates without describing them verbally hardly at all.

How gorgeous and classy looking these video emails are is a major selling point.   So my promotional video needs to reflect that.

Video production is the classic “show don’t tell” medium.  The interactive templates are a perfect example of something people need to see rather than just hear described.  To fully get that job done, a viewer needs to see lots of examples so I chose to make the entire video a showcase of examples.

My hope is that viewers will see something similar to what would work for them.  If they can more easily picture something personal to them, then they are more likely to realize the product is a good fit for them and purchase.  In all my years of doing this, I have concluded that most people need to be shown an example that is about 95% exactly what they had in mind or they don’t really make the connection.

The CoVideo video email system is extremely easy to use and I mentioned that in the narration, but will highlight that in a separate video where I use entirely different visuals.  As with most video making, it will be the visuals that really tell the story.

The visuals you use will make more of an impact than anything your narrator says.

HOW DOES COVIDEO V-MAIL WORK?

Let me describe quickly how the CoVideo email system works.  You can send out any video in your library with just a few clicks.     You get videos in your library in any one of a number of ways.

If you want a simple talking head of yourself, you can record it with the one-step recorder-uploader.  All you need is a webcam.  One click and you’re recording and uploading at the same time.  If you like the video, save it and name it.  It’s now in your library, ready to email out.

You can upload and use any video you have access to. If you do not want to make the video yourself, CoVideo can produce it for you using any style or budget level that works for you.  From Hollywood style with professional actors, to low-budget production they have the resources to handle it all.

All videos you send out go inside an interactive template that features seven links.  You can send folks to another video, your order page or your Twitter profile.

Pick from any one of hundreds of generic or Special Occasion templates.  You can also purchase the branded package.

If you do not have an email list, CoVideo can supply white-listed email addresses sorted by zip code.  This is perfect for any business trying to target specific areas.

CoVideo Video email service has tons of benefits.  If you are interested, please contact me directly.

Thanks for reading VPT

Lorraine Grula