Often, this means you have to be edgy and controversial. Of course doing so carries risk. You might just be too controversial and win more enemies than friends. However with the huge audience of the Internet, even the most outlandish can usually find a happy home.

Lots of us, including me, do not really like to look at ourselves on camera. For me, seeing myself on video makes me groan and say, “Bleah! Who IS that fat, old woman?”

Yup, reality can be depressing!

Camera shyness is probably the number one reason why people put off making a web video.

Well, I’m doing my best to get over it and want to encourage you to do the same.

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Another category of video I want to offer is the customer appreciation video. These are videos designed for you to add your name, and then send out to your customers as your very own.

A video just to say, "Hi, we appreciate your business and wish you well." These videos will cover every theme I can think of. Seasonal, holiday, motivational, you name it.

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All that experience taught me that flashiness is what most impresses people when the video is short. In fact, I was often disappointed to realize how flashiness seemed to work irrespective of any other attributes the video had. Personally, I always favored high quality, in-depth content. Well… I had to learn that most people don't, which is why American Idol has more viewers than a PBS documentary on fish eggs.

Discover how easy internet video can be with video production tips from Lorraine Grula