Easy, Effective Online Marketing Videos
By Internet Video Gal in Business Marketing with Video, Featured Video
Take a look at this simple, but incredibly effective marketing video done as a sample for local real estate professionals. With the many styles and formats of video one can choose to make, I personally have become convinced that when it comes to what works for online video marketing, this simple interactive talking head video is absolutely the way to go.
Why am I so sure?
First, because it accomplishes the most important and basic marketing objectives.
Second, because it is do-able for virtually anyone, even if your budget and expertise are minimal. If you have a decent budget and some expertise, then it is a quick, easy, and inexpensive way to accomplish your goals.
Now please do not get me wrong; I think funny, viral videos or documentary style videos, (and just about every other kind of video style) are GREAT. Such videos can be fun to make and often perform well online.
HOWEVER, realistically speaking, a lot of the people clamoring to do online video marketing simply do not have the knowledge, budget, time or patience to actually produce a video like that and get it online.
If they do, more power to ‘em. Send me the video and I’ll salute it in a special blog post.
But I also believe that effective video marketing does not have to go that route. Remember, the objective is marketing, not winning an Oscar.
What are You Trying to Accomplish?
The main goal of most online video marketing is to establish trust with the web visitor and introduce them to your offer. Of all the ways you can do that, the easiest and most direct is to sit down in front of the camera and introduce yourself.
Luckily, a simple talking head video is the easiest form of video production there is, especially in today’s age of webcams and flip cams. For everything you need to know about making your own talking head video, visit that blog post.
Icing on the Cake
If you add video interactivity on top of your talking head, research has shown that viewers respond extremely favorably.
If a viewer is at all interested, interactivity gives them the opportunity to immediately reach out to you. I write a lot about video interactivity, but if you do not know what I am talking about, that is a good blog post on the subject.
Watch the sample videos on this page. They all follow the same basic format and this is what i recommend for people trying to market themselves online.
Normally, I try to be very creative with my videos. Honestly, these are NOT very creative. That is OK because they are remarkable EFFECTIVE. Not all videos should be creative wonders. Sometimes, simple is best.
Since becoming such a huge fan of this style of interactive marketing video, I decided to add the service to my line up at the Video Marketing Express. For members of the Video Marketing Express, I am going to help them get a video like this online. I will do the editing, uploading, interactivity and hosting. You just send me a talking head, or a still picture. I am also doing this service for member’s of the Jim’s List real estate site. Below is a sample I did for Jim using a still picture instead of rolling video. This style is the easiest of all to make.
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