Andy Jenkins sure knows how to make a video.
Go watch the second installment of his pre-launch campaign for his upcoming product, “The Video Boss.” Even if you have absolutely NO PLANS to buy the actual product, you want to watch this video both for the rock-solid content and to analyze it as a pre-launch marketing video.
He’s getting thousands of views and people are actually watching it, they aren’t clicking out after a minute or two.
Andy’s video goes against the grain by being nearly 20 minutes long. It works because it is infused with so much personality and true content. The content makes it worth watching and his personality makes it entertaining to watch. The perfect formula.
In this video, Andy goes through the entire process of making a simple marketing slide show video out of either Power Point or Apple Keynote. He really packed this video with real advice, it’s not just a sales pitch disguised with a few common sense tips.
Andy covers scriptwriting by demonstrating how to take a very boring list of product features and turn it into compelling sales copy. Then, he shows how to add emotional appeal with simple visual elements.
I really enjoyed watching the video and it is obvious to me that Andy Jenkins is a master visual storyteller. Nothing about his videos are complicated. There is absolutely nothing from a technical standpoint that makes these video superior. What makes them stand out is the way Andy writes and reads his copy. He is NOT adlibbing and he freely admits that. Just like I always advise, Andy writes out a script and practices it multiple times before recording anything.
As he writes, Andy polishes his copy with delicious words and clever jokes. It flows, but does not drag. That is the result of copyediting and deleting extra words.
He reads it all with tons of confidence and personality, freely laughing like it is the most spontaneous thing in the world but of course it is all planned, rehearsed and staged. That’s video making!
There is a lot we can all learn just by following Andy’s example. These videos are proving to be so popular there’s no doubt that by the time he launches Monday Feb. 15, lots of people will be so impressed and excited they’ll fork over the $1,997 fee. Wow. Nearly 2 thousand bucks. That’d sure buy a lot of one-on-one consulting time with me…. Just a thought!
Thanks for reading video production tips.
Lorraine Grula
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