Video on your sales page will increase conversions dramatically. How much? I’ve seen figures that indicate video can take a fairly typical 2% conversion rate and boost it to 12%. That’s a 600% increase.

Some split testing research emailed to me from Internet marketer Russell Brunson’s website, Dot Com Secrets, shows an incredible 98.9% chance that video will outperform any other method, text, images, or audio.

So it’s clear that video works well. The only problem is that video can be a lot of trouble and many small business owners don’t have time to learn how to make video.

I have a solution.

Video Marketing Express is the new website I am going to launch within a month. If you sign up, you will have access to download any one of twenty or more videos I have produced for you. I will constantly be adding more and members will have access to them all.

The videos at Video Marketing Express will be designed specifically for squeeze pages, sales pages and customer relations. Each one is flashy and impressive. (If I do say so myself.)

Many of the videos at video marketing express will be 100% complete, all you have to do is download them and use them however you want. Professional narration, royalty free music, sound effects, graphics, images and backgrounds are all edited together in a neat package using a proven sales theme.

You can also customize the videos so they will look like they were made especially for you. If you want, you can add your own narration and speak directly to your customers. But if you do not have the capacity to record your own narration, the videos can be downloaded with either a male or a female voice track already in place.

You can also add your own graphics to give your web address, or you can just use the ones I provide, which are generic. It’s your choice, it just depends on how much video production you want to get into.

In addition to fully completed videos, video marketing express will offer lots of video “pieces” that could be used to enhance any video you produce yourself. Let’s say you want to make a talking head video of yourself to introduce yourself to your customers. You will be able to take the graphics and other pieces I provide, slip them on top of your talking head and PRESTO! You have a slick-looking, snazzy professional video with no hassle.

I have several squeeze page videos posted here at video production tips. Take a look at them and let me know what you think, I’d be happy to hear your suggestions.

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Lorraine Grula

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