DISTRIBUTING YOUR VIDEO ON THE INTERNET

By Lorraine Grula, Internet Video Gal

Internet video distribution has become essential for many companies, particularly large companies. If they want to compete in the global marketplace, they must take advantage of the widespread publicity they can get by using online video.

If you’re looking for a video content management system for your Internet business, you might want to consider www.Brightcove.com.

Brightcove is not just another video sharing site filled with shots of kids imitating dangerous stunts they’ve seen on Jackass. Brightcove is geared toward the business that wants a fairly easy content management system for uploading, displaying and syndicating their internet video content.

Brightcove has a long list of clients that reads like a Who’s Who of corporate and media giants. Time-Life, DuPont, the Wall Street Journal to name a few. The content these companies distribute through brightcove tends to be extremely high quality.

Now don’t be intimidated if you’re not already a global company, brightcove has many smaller clients too. Fees are based on usage so a small business would pay considerably less than one one that gobbles up bandwidth with tons of long videos. But what's even better is that you can start with a free account (called a Network account) and move up from there. With the free account, brightcove will place ads on your videos.

Brightcove provides a smooth, technical interface and video platform for you to upload, manage and distribute video and they even can manage uploads from your website’s visitors. That’s a great way for you to get viewer submitted content with little effort on your part. They supply 8 easy-to-use templates to create a smooth look for your video player and you can have it customized if you wish.

All that’s great, but personally, I think one of the biggest advantages to joining brightcove is their syndication feature. If you can provide video content, there are plenty of brightcove customers (affiliates) who are eager to gobble it up and show it on their sites too.

Brightcove also has systems in place for you to monetize your video content. They help you make money in one of several ways.

First, they help you integrate your own ads into your video stream. (This only comes with the paid account.) They can also set up a system for allowing viewers to rent or purchase your video. No doubt as broadband technology grows, this method of distribution and monetization will be huge for Internet business owners. Right now, brightcove is one of the few to offer this service.

Brightcove.com video platform and interface software allows you to have a polished, creative look to your videos. You can pick from several different player styles and display multiple videos at once or just stay simple with one.

Brightcove is not cheap, but it’s not out of reach either if your goal is widespread distribution of your internet videos to a targeted, high class audience.

Don't Miss Out On Free Video Production Tips! Subscribe to Video Production Tips so you don't miss out on free video tips from Lorraine Grula! Thanks for visiting!