by Lorraine Grula, Internet Video Gal

Perhaps the most important thing about your internet video is how you distribute it.

Note that I didn't say the most important thing was using a tripod and lights. I love tripods and lights, but the truth is, if you want your video to have an impact, people have to SEE IT. IMHO, production values take second place to distribution if your goal is large scale coverage and audience reaction.

Today, there are about two-hundred video sharing sites on the web. These sites host your videos, generally for free. Each site has unique characteristics and most of them are targeting specific demographics so it is best if your video matches their audience.

If you have a broad audience in mind, one of the sites you should check out for video hosting and distribution is www.blogger.com.

Yes, good ole blogger.com, the google blogging platform, is one of the easiest ways to get your video into a huge system with millions of potential viewers.

You can post videos on blogger.com in one of two ways. First, you can embed the code from any video sharing site into the html of your blog. Blogger recommends embedding from YouTube but that's just because they own both. You should be able to embed code from any video sharing site and not be limited to YouTube.

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Blogger.com also allows you to upload your video directly to their servers so it will play from your blog and not a remote location. (Your visitor probably won't be able to tell the difference.)

Blogger.com also provides a widget you can add to your blog to constantly update video content automatically based on keywords you select. Videos are taken from the vast inventory of YouTube and Google video.

This video bar widget might be one of the biggest advantages to distributing your video on blogger. This way, you can keep your blog up-to-the-minute without having to constantly monitor available videos. This widget is called the video bar and is easily downloadable from blogger.

Blogger.com is definitely one of the biggest blogging platforms around. It's easy to use and already has a huge following. Setting up a video blog on blogger is easy, so go do it!

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