Sales letters always promise you it’s easy, that’s just marketing manipulation-speak. Who want to buy something that’s a lot of work? Truth is, this product isn’t easy, but that’s a good thing. Means it’s complete.

People who know how to produce videos people enjoy watching will definitely be rewarded financially as the internet grows. Sell your products, educate your customers, demonstrate your product, profile your business, and entertain the masses.

The marvelous technology of the World Wide Web provides distribution outlets for the video producer I never dreamt of in the early days of my career…outside of those nerdy science fiction novels I used to read.

Video production is incredibly flexible and only you can decide which style to adopt for your project.

Handholding is convenient and fast. Done well, in the right circumstances your average viewer perceives handheld as steady video and can’t tell that a tripod wasn’t used. Done poorly, most viewers can tell and will be irritated.

Chroma-key technique is a way to put you on the planet Mars if that’s what your video script calls for. Chroma-key (also called green screen) is a cheap, easy way to create awesome video.

One-camera is slower and more expensive, but allows for more creativity since no decision has to be instantaneous. Using multiple cameras is easer, faster and cheaper.